What is going to be the next move of e-commerce companies ?

An Analysis

 

by Meenal Verma

 

What is going to be the next move of e-commerce companies ?

So India is a place which moves along with multiple trends, and millions of people with billions of need, wants and desires.

By looking into such huge developing era with intense rivalry from international players , The recent policy is going to be a sudden pause to all the strategies , plannings and business model of the companies offering at online market place till now , This massive impacting policy is going to be a big change in current market status of India, which would be a movie to all the watchers who are keeping their eyes widely open to see what’s going to be the climax.

From the point of view of a e-commerce companies the discount was one such major weapon to get the maximum market share and retain the customers by twinkling the eyes of the them with grand sales,Big discounts on exclusive brands and continuing advertising with the major presence of it.

Though the companies had halfway accomplished one of their major goal i.e to gain as much market share as they can, The later strategy would have already been to decrease the discounts to be offered any further .

The disadvantage to the recent policy might drive an ineffable advantage to all small retailers who were in a great dilemma that how are they going to retain their customers being in this much flexible marketplace which is highly driven by all the online players with great control in their hands having a magic lumber named heavy *Discounts*.

According to new policy which is going to be in effect from 1 feb 2019 , the companies have a one month time to revise their marketing strategies but is probably going to be tough task as the online market place was heavily driven by such grand discounts .

Let’s see how surprising this e-commerce companies are going to be in this new year and how innovative measure do they take for such policies.