360 Degree Change in Sales due to Digital Intervention
360 Degree Change in Sales due to Digital Intervention
In the digital world, people have more of a voice than ever- and customers can find out pretty much anything they want about a product or service from each other with a few clicks.The digital intervention is a process that seeks to connect companies with their customers, with the use of various technologies. Digital intervention is creating value to the customer, as well as commercial results. If we focus on sales are so this has been totally changed, there was a time when product were just sold in a physical sense and salespeople were seen as the go-to experts before any sale took place. But consumer habit changed, often shifting due to technology advancements. Over the past few years, selling has gained the attention of digitalization. An organization looking to drive sales has a raft of digital technologies to choose from to improve the selling power of a business.
Recent research by Price Waterhouse Cooper found that 78% of consumers were influenced by Social media in some way when purchasing, while nearly half said that reviews, comments and feedback on social media influenced their buying behaviour. 360 degree approach is about taking an informed and holistic view of the entire customer journey- from discovery, all the way through to purchase and sales too.This trust and reliance on digital network makes it easy to discover negative information about a business on the web; but,there is also enormous potential to influence a consumer’s buying decision in a positive way through tracking, analysing specific customer segmentand interpreting customer behaviour and attitude by the help of wide range of data to predict future actions. With 90% of decision makers never answering cold calls it’s no longer good enough to adopt a one size fits all mentality to your organization’s online sales plan.One of the core principles behind a 360 approach is that your campaigns is tightly integrated and designed to complement each other this means you can ensure consistency across campaigns both in your creative messaging.
Once upon a time, it might have been sufficient to simply set up a front or website and wait for the customers to arrive. Unfortunately those days are gone- this type of approach just doesn’t cut the mustard any more. It’s important to create and foster a mind-set that embraces the challenge of actively communicating and engaging with your target customer wherever they may be. A 360 degree model let you establish where your customer tend to come from, giving you the power to get ‘out there’ with content that’s designed to engage them – in the right place, at the right time, via the right device and ,critically with the rightmessaging. An analytical and data- driven approach to lead generation can save your sales team time they might otherwise have spent pursuing dead-ends, and allows you to get a better ROI on your campaigns by focusing on the channels that are most effective.A360 digital sales is so powerfully laced with insight and data that you’ll be able to build nuanced picture of who your customer is- their motivations, day-to-day challenges and, often, their most common objections to your product or service.
-Sangeeta Dalai,Student SIMER